EMC pushes online file sync into Documentum through Syncplicity

EMC gives Documentum online file sync capability through its Syncplicity acquisition to allow content sharing on mobile devices.

EMC Corp. today said it is integrating Syncplicity's online file sync and collaboration technology with its Documentum platform to allow access and sharing of enterprise content management data on mobile devices.

EMC acquired Syncplicity, a cloud-based file management service provider, last May for an undisclosed sum. The integration with Documentum is EMC's first technology release since it acquired the privately held startup that now is part of EMC's Information Intelligence Group (IIG) portfolio.

"We have quadrupled spending for Syncplicity," said Jeetu Patel, general manager for EMC's Syncplicity business unit. "We are investing heavily on the product side and we are aggressively growing the team. We have a high level of executive attention on this."

Both Documentum and Syncplicty have extensible platforms and application programming interfaces (APIs) so the "integration was far easier than we thought it would be," Patel said. "We were pleasantly surprised the integration was as easy as it was. You now can take Documentum content and have it shared with mobile devices inside and outside the firewall. The idea is to make management and sharing files as easy as sharing photos in Facebook."

Syncplicity was among more than 30 startups in the online file sync and sharing market largely fueled by employees so they could access file data from any mobile device. EMC also integrated the file-sharing technology with Documentum xCP, a business process and case management engine, to allow developers to visually design, customize, and deploy applications that automatically or manually distribute content from their Documentum repository via Syncplicity.

Patel said a large part of Syncplicity's strength is that the technology focuses on balancing data sharing among workers with strict access control by IT personnel. The product is SAS 70/SSAE 16 compliant, which sets vigorous auditing security standards for data centers.

"To sell to enterprises, you have to cater to IT," Patel said.

EMC is targeting industries and use cases such as pharmaceuticals and life sciences, publishing standard operating procedures (SOPs), controlled content in manufacturing, publishing deal books in financial services, and documental transmittals in oil and gas.

Syncplicity Mobile 2.0 is also part of the technology launch, which includes the ability to push selected files to mobile devices when updates occur. That allows offline access to the latest content without having to download it first. A new mobile notification feature informs users when a file version is available on their device. This feature is supported on the Apple iOS platform, and Patel said it will be available with Android in a few weeks.

"[Documentum] is the most logical base to integrate Syncplicity primarily because of the installed base," said Vanessa Thompson, IDC's research director of enterprise social networks and collaborative technologies. "This is a good play for EMC because collaboration around content through mobile devices is how users want to work now."

The Documentum connector will be available in the fourth quarter. EMC has not announced pricing.

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